Looking to the future

Charlie Arnot answers questions from the audience about the future of building trust in agriculture.

The level of trust in agriculture in future years is dependent on how we act now.

Farmers tend to be determined to fix things – and we want to fix them now.

Building trust is a slower process than many would like – it could take a decade, or longer.

It depends on our willingness to be accountable, credible and honest.

You’ve got to have a long-term vision of success and short-term activities to get

there.

It’s not a PR program; it’s a philosophy.

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