The question all innovators ask is “what will they need next?”.
We are in a time of unprecedented change. Techniques which may have helped an industry be successful in the past could potentially be fatal to them in the future. We need to adapt and evolve – figure out what to let go of and what to pick up.
Innovation can start with something you personally want to change, because you need to. Innovation can be as simple as adding something, removing something or turning something upside down. Sometimes innovation is finding a new use for an old thing.
There are three targets for innovation:
Generally speaking, it has to contribute new value and be valued by others as better than what they have known. But it doesn’t have to be tricky. Some of the greatest innovations are often the simplest ones.
In the next part of the series, Jason explains innovation and how to adapt and evolve to meet ever changing needs.
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